At Ravenox, we not only care about making the highest quality ropes and cords, but we also care about the environment. To that end, we are thrilled to be one of the first companies to utilize traceable upcycled textile technology that tells the truth about where our ropes come from and the impacts they have on the environment. Transparency in manufacturing is one of the key components that we believe makes our company strong and we are happy to add in one more layer of transparency to our customers.
What Is Traceable Blockchain Technology?
At Ravenox, the upcycled yarns we use to make our famous twisted cotton ropes are embedded with AWARE™ virtual components. AWARE™ utilizes a four-step process that provides tracking of sustainable materials. As the demand for cotton products continues to rise growing enough sustainable cotton to meet our ever-growing needs is simply not possible. Creating upcycled cotton yarns and monitoring the impact on the environment is paramount. This innovative AWARE™ process includes:
- Activation – a tracer is placed into upcycled fibers and the certifications are registered into digital tokens on blockchain. This is done by adding unique micro particles to the genuine upcycled textiles that provide matchless fingerprints, making the final product scam-free. This offers the actual narrative of the product’s lifespan in its entirety.
- Production – Due to this traceability, there are no restrictions in creating a final product. Ravenox’s ropes are manufactured with the activated digital reference embedded into our upcycled yarns. Since the information is stored in a decentralized blockchain, the ropes will hold on to this information no matter where the ropes go or how they are utilized.
- Scanning – The tracer can be verified in the final product by simply scanning it at any time using a mobile scanner. For example, once Ravenox’s ropes have been scanned, verification is right at the scanner’s fingertips and linked to the story behind the yarns used to make these ropes.
- Authentication – Since the digital token in blockchain is matched in connection with the original certification and impact data, the tokens can be checked and credentials can be confidently confirmed. The accurate tale behind the rope has not only been told, but also proven.
Why Is Traceability Using Blockchain Technology Important?
Ravenox has opted to use these types of upcycled yarns in the construction of our cordage because we know how vital it is to the sustainability of our future. To put it into perspective, using just over 2 lbs. of upcycled cotton saves over 2,000 gallons of water. Let’s not forget the benefit of not having to clear more forests and land to farm cotton.
“Today, more than ever, it is crucial for manufacturers like Ravenox to adopt practices and procedures that will benefit our planet. It's not only important to create products that are made with sustainable materials, but to implement technology that proves they are sustainable as well," said Sean Brownlee, CEO of Ravenox. "Making ropes with blockchain technology allows for the transparency the world needs and I'm happy we are doing our small part to help save the planet."
Learn more about how Ravenox makes ropes with upcycled yarns or watch this great video that explains why it's so important to choose upcycled cotton whenever possible: